Website Promotion, Link Building & Online Marketing
Website promotion is actually very simple, but you need to know what you are doing so that you don't make a mistake using tricks that the search engines frown on, which could get your site banned from all the search engines.
With so many companies offering search engine optimization, link submission, and/or online marketing, there are many resources offering a variety of techniques, not all of them are good and quite frankly, many are scams. The links listed below are to actual search engines and their guidelines, as they see them, in their own words. These are intended to assist in the online promotion and marketing of a website by allowing you understand their submission and other listing services. These are the major search engines and directories which are offering their guidelines, themselves. So you can't go wrong with these instructions. There are submission guidelines and information pages, which follow each major player's listing.
It is important to read the submission guidelines and webmaster information that these few major players provide in order to understand how to promote your website online effectively. And more importantly, they tell you how to avoid getting banned by using stupid tricks such as hidden text or keyword stuffed meaningless paragraphs.
Submitting your links, ad listings or banner ads to sites throughout the internet is an effective and inexpensive means to market your website online as long as you know what to watch out for. there are actually certain neighborhoods of link farms that are counterproductive to promotion by listing there. A good measure is to make sure that each site you will promote with has a decent Google PageRank by using the Google Toolbar within your browser and avoiding leaving links at PR0 websites.
Targeted web traffic can also be helpful to new start-ups that need to get the word out about their site. But make sure your website is ready and that your listings are acceptable before you submit.
The Very Best of the Search Engines and Directories:
Google is the largest and most popular search engine on the internet, powering well over half of the world's web searches. Add your URL to Google at...
Add Your URL to Google
Google's Webmaster Info section is an absolute must-read in avoiding problems with online marketing. A directory to all of Google's webmaster specific resources can be found at...
Google's Webmaster Central
The busiest site on the internet. Yahoo! is the internet's media giant offering communities, portals, a directory, and several free searches where it can display client advertisements. Add your listing to a variety of Yahoo! services at...
Yahoo! Submit Your Site
Yahoo! also offers an extensive section of info for webmasters about its search and indexing at...
Yahoo!'s Webmaster Info & Tools Directory
MSN Search has become Live (they are still getting some pages switched over to the new address). Microsoft's own search contender may prove lethal to smaller search engines as Live Search is expected to be fully integrated into the Vista release of the Windows operating system. Submit your site to Live Search through one of the following links...
Submit It!: Inktomi & MSN Search - Free Submission
MSN Search UK URL Submission
Webmaster Information about Live Search is available at...
Guidelines for Successful Indexing
Open Directory Project - DMOZ.org
DMOZ offers the largest human edited English language general web directory in the world. It takes a little longer to get listed in DMOZ, but it is well worth it, as it is a highly trafficked site. When creating a listing for inclusion in DMOZ, be sure to be objective and avoid using keywords. DMOZ frowns on promotional language or keyword stuffed listings. More details about getting listed in DMOZ are available at...
Submitting a Site to the Open Directory Project
Dir Port - A Directory, a Portal - DirPort.com
Free family oriented English language general resource web directory offering membership. Dir Port membership allows such features as remote voting codes, listing updates/edits, comments and more. Although DirPort.com isn't considered a major player in the traditional sense, it offers great guidelines about acceptable sites for a family oriented web directory.
Search Engines List Index
Directories List Index
Link Exchange Info & Index